Earlier today, the company pulled the ad. In fact, not even Pepsi is defending it anymore. A Twitter search for "Pepsi" reveals that virtually no one is coming to the commercial’s defense. But this ad, with its effortlessly cool politically aware millennials in color-coordinated denim outfits, was the one thing everyone agreed to oppose. For years, conversation online has brought out the best and worst in everyone. The message is clear: All those women's marches, Black Lives Matter protests, and demonstrations outside Trump Tower would be much more effervescent-and effective!-if someone had just brought some soda.Īnd that, in and of itself, is noteworthy. After sharing some knowing nods and #woke-ass fist bumps with her fellow protesters, the Keeping Up With the Kardashians star manages to bring everyone together by. In the 2-minute-39-second "short film," Jenner throws off the chains of the modeling industry by taking off her wig, then leaving a photoshoot to join a protest. It did indeed provoke conversation-about Pepsi's tone-deafness.
The broad strokes: Its official title is the word salad "Live for Now Moments Anthem" it features reality star/model Kendall Jenner (if your coma was not-so-brief, that's a whole other thing, which we don't have time to get into right now) its gist is that we should all unite and "join the conversation." In that way, the soft drink ad succeeded. In case you've just awakened from a brief coma, Pepsi is taking a lot of heat for its latest ad.
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